What We Do

Straightforward services for small businesses that want to be found online. No fluff, no jargon, no packages designed to keep you confused about what you're actually paying for.

Most small businesses have inconsistent, incomplete, or just plain wrong information scattered across the internet. Wrong phone numbers. Unclaimed listings. No photos. Outdated addresses. Every one of those could be a customer you didn't get.

A Local Presence Buildout fixes all of it — systematically, completely, and with documentation so you know exactly what was done. Every engagement starts with a free audit so you know exactly where you stand before any work begins.

What's included across all tiers:

  • Local Presence Audit (free with any buildout)

  • Google Business Profile optimization

  • Directory cleanup and consistency

  • Google Search Console and Bing Webmaster Tools setup

  • Schema markup so search engines understand exactly what your business does and where you serve

Starter — $750
Best for: single-location businesses that need to get found and look legitimate.

  • Name, Address, Phone (NAP) audit

  • Google Business Profile and Bing Places for Business optimization — description, categories, services, photos review

  • LocalBusiness schema on your homepage

  • Google Search Console and Bing Webmaster Tools setup and sitemap submission

Engaged — $1,500
Best for: businesses with a website that needs work, or that want to rank for specific services or neighborhoods.

  • Everything in Light

  • Full schema deployment across your site — service pages, FAQ, breadcrumbs

  • Website technical fixes — title tags, meta descriptions, page structure

  • GBP posts and photo optimization

  • 1–2 location or service area pages written and published

Optimized — $3,000
Best for: established businesses ready to compete seriously in their market. This is the complete engagement.

  • Everything in Moderate

  • Up to 6 location pages with unique content per area

  • Full directory sweep including secondary directories and data aggregators

  • Positioning and copy alignment across your entire site

  • Schema for reviews, portfolio content, and additional page types as applicable

Local Prescence Buildout

Yellow Hammer Digital Magic City

Monthly Maintenance

Your online presence doesn't maintain itself. Google Business Profiles go stale. Directories push bad data. Search Console throws errors nobody catches. Blog posts go up without the basics that help them rank. Monthly maintenance keeps everything working the way it should — and catches problems before they cost you customers.

Standard — $200/month

  • Directory monitoring and correction

  • Google Business Profile — up to 2 posts/month

  • Search Console monitoring and issue flagging

  • Schema updates when your business info changes

  • SEO optimization of up to 2 client-written blog posts/month

  • Minor website tweaks

Active — $300/month

  • Everything in Standard

  • Up to 2 major website tweaks

  • SEO optimization of up to 4 client-written blog posts/month

  • Quarterly mini-audit with a plain-English summary of where you stand

Yellow Hammer Digital Monthly Maintenance

Good photos are the cheapest upgrade most small businesses never make. Your Google Business Profile with real photos of your work, your team, and your location outperforms a profile with stock images or nothing at all — every time. We shoot on location across Jefferson, Shelby, Blount, and St. Clair counties. Travel outside these counties is available at an additional rate, quoted upon request.

All photos delivered edited and sized for web, GBP, and directory use.

Note: We shoot in natural light. We don't use flash equipment, which means tight mechanical spaces or dark interiors may have limitations. We'll tell you upfront if a location isn't a good fit.

Google Business Profile & Directory Package — $650
Best for: businesses with no usable photos that need to get their GBP and directories looking legitimate.

  • Exterior, storefront, or branded vehicle/equipment — up to 5 delivered photos

  • Finished project photos — up to 8 delivered photos from 1 project

  • Individual headshots — up to 5 team members included, $75 per person beyond that

Website & Portfolio Package — $1,200
Best for: businesses building or refreshing their website and needing a full library of professional images.

  • Exterior, storefront, or branded vehicle/equipment — up to 8 delivered photos

  • Finished project photos across 2–3 projects — up to 20 delivered photos

  • Group/crew shot — up to 3 delivered photos

  • Individual headshots — up to 10 team members included, $75 per person beyond that

  • Delivered in web-optimized and full-resolution versions

Project Documentation
Best for: remodelers, builders, and contractors whose work tells a visual story.

  • Before shots at project start

  • In-progress documentation

  • Finished project gallery — up to 30 delivered photos

  • Before/after selects formatted for marketing use

  • Pricing varies based on project size, duration, and number of site visits. Quoted per project.

Brand & Presence Package — $2,000–3,500
Best for: growing businesses that want a complete, cohesive image across every platform.

  • Everything in the Website & Portfolio Package (including $75/person headshot overage beyond 10)

  • Full team group shot — up to 3 delivered photos

  • Action/working shots — up to 10 delivered photos

  • Owner portrait for About page and LinkedIn — up to 3 delivered photos

  • Shop, fleet, or office environment — up to 8 delivered photos

  • Delivered in web-optimized and full-resolution versions

Bundle: Photography + Full Local Presence Buildout
Add any photography package to the Full Buildout and receive 15% off the combined total. One engagement, one point of contact, everything done at once.

Photography

Website Content

A new Squarespace website with no content is just an empty storefront. We write clear, focused copy for small business websites — written for the people reading it first, and structured for search engines second. No keyword stuffing, no generic filler, no copy that sounds like it came from a template.

Small Site — $750
Up to 5 pages. Typically: homepage, about, services overview, contact, and one additional page. Includes one round of revisions.

Standard Site — $1,200
Up to 8 pages. Adds location pages, individual service pages, or an FAQ. Includes one round of revisions.

Delivered as a clean document you can paste directly into your website — or hand off to whoever is building it. If you're doing a full Squarespace build with us, content and buildout can be scoped together.

Yellow Hammer Digital Social Media Management

Social Media Management

Yellow Hammer Digital Social Media

You run the business. You supply the content — photos, updates, announcements, anything you want posted. We handle the captions, scheduling, and posting. We'll keep your pages active and consistent so you don't have to think about it.

What we do: write captions, schedule posts, manage routine comments and responses.
What we don't do: produce video content, create graphics or infographics, or generate content from scratch. You supply the raw material. We make it work.

Starter — $250/month

  • 1 platform (your choice: Facebook, Instagram, Google Business Profile, or LinkedIn)

  • 4–6 posts/month

  • Client supplies all content and images

  • Caption writing and scheduling included

  • Comment and response management up to 10 responses/week

Standard — $500/month

  • Up to 3 platforms

  • 8–12 posts/month

  • Caption writing, scheduling, and basic comment management

  • Up to 25 responses/week across all platforms

Full — $750/month

  • All 4 platforms (Facebook, Instagram, GBP, LinkedIn)

  • 12–16 posts/month

  • Caption writing, scheduling, full comment and response management

  • Monthly performance summary

  • Response volume: up to 50 responses/week across all platforms

Need more response volume than these tiers cover? High-traffic accounts with significantly more engagement are quoted separately.

Not Sure What Service You Need?

Start with the free audit. We'll look at how your business appears online and tell you honestly what's working, what isn't, and what we'd recommend. No obligation.